At present, LED display in outdoor advertising, stage rental and other traditional application industries has developed more mature, products gradually tend to homogeneity, lack of development potential. In order to open a new blue ocean market and broaden the application scope of LED display, many enterprises have carried out micro innovation to meet the new application place. At the same time, the technological progress from the upstream of the industrial chain and supporting manufacturers, such as smaller lamp beads and stronger control systems, also allows LED displays to be applied in market areas that cannot be applied before. The following small make-up for you to take an inventory of the application trend of LED display, to see which has broken out or is about to break out of the market.
Community media
Community media is a new type of media which is rooted in high-end communities and forms a network layout. In recent years, with the maturity of technology and the further decline of price, the application of LED display in community media is more and more.
The community led display screen is synchronously broadcast by the center platform software through 3G broadband wireless network, which can not only broadcast real-time community life information such as weather, urban emergency information, public service advertisement, commercial advertisement and life service, but also provide convenience for residents and strong guarantee for the construction of Zhihui Ping’an community. At the same time, due to the seamless coverage advantage of high-quality groups, it has become a high-quality communication form of commercial publicity and information services, making it a new perspective of LED outdoor online advertising screen.
In terms of advertising value, community led display screen is the communication platform for community to provide information services, and the project can cover the entrances and exits of various communities in the urban area, with large flow of people and vehicles; publicizing the contents closely related to residents’ life can attract the attention of community residents, and greatly improve the careful reading rate of advertisements. At the same time, the community led display has a high degree of public trust, and the authoritative and public welfare media has obvious advantages. In addition to urban areas, with the deepening of the government’s “beautiful countryside”, “new countryside”, “village to village” and other projects, LED displays are expected to be widely used in some affluent rural areas.
gas station
With the further development of outdoor small space products, gas stations will be a promising market for LED display industry.
From the media value of gas stations, gas stations have unique media advantages. First of all, gas stations have wide coverage, large audience and are in the process of continuous growth.
Gas station media network is the only national media network for car drivers and owners, which is one of the richest groups in China. Through the promotion of LED screen, this influential media network will be more able to meet the needs of advertisers and generate more economic value.
Hotel leasing
From last year to this year, there is an obvious trend in the hotel industry: now more and more companies will ask if there are led displays in hotel venues when booking conference venues such as annual meetings, press conferences and thank you meetings, and if there are, they will give priority to these venues; because of the high cost of LED displays, general hotel venues are rarely equipped, even in high star hotels, only 10% of them have So if you need to use LED screen for customer meeting, you usually choose the leaseholder to install it temporarily. With the increasing frequency of LED display, we also expect to get higher income. If we can reduce the threshold of use, more and more high star hotels will be willing to install LED display in the store.
At present, some manufacturers have explored and promoted Hotel leasing in LED display manufacturers.
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